Top-level managers are responsible for more than just delivering results—they are the lighthouses guiding their companies through calm seas and storms alike. At this level, execution is not just about getting things done but about ensuring strategic direction and long-term stability while protecting the company’s values and culture.
As Jorge Loebl, Revolving Change’s founder, highlights, “At the top, it’s not just about solving the crisis at hand but doing so in a way that ensures your organization comes out stronger. Good execution means minimizing collateral damage—to your team, your resources, and your reputation.”
Introduction
Execution at the top leadership level is about much more than delegation or oversight. It involves managing high-stakes decisions and setting the tone for the entire organization. Jorge Loebl emphasizes the importance of balancing long-term vision with immediate crisis management, a skill few top-level managers master.Poor execution at this level can have a ripple effect throughout the company, from lost key employees to damaged culture. Avoiding such outcomes requires proactive execution skills, where anticipation and preparedness meet leadership. Let’s dive deeper into why execution skills are critical at the executive level and how to master them.
What Do Top-Level Execution Skills look like?
Execution for top-level managers, leaders and business owners means strategic oversight. It's not enough to create a vision—you must ensure that vision is executed well without sacrificing the company's long-term health. Strategic execution involves aligning short-term actions with long-term objectives while maintaining a steady hand on the company’s overall direction.
- Problem: Many executives struggle with balancing short-term demands with their long-term strategy. The temptation to focus solely on immediate issues can derail the broader organizational vision.
- Goal: Achieve balance by mastering the ability to execute effectively at both the strategic and tactical levels, ensuring that immediate decisions align with the company’s larger objectives.
- Example: An executive who excels in execution doesn’t just navigate the crisis—they lead by example, keeping their team motivated and focused on both immediate and future goals. Imagine a leader who, during a market downturn, avoids knee-jerk reactions and instead makes decisive moves that protect both short-term interests and long-term strategy.
- Benefit: Executives who excel at execution keep their companies stable in uncertain times, maintaining organizational strength and ensuring the company’s vision remains intact.
- Process: Learn to execute with clarity by maintaining constant alignment between short-term decisions and long-term goals. This involves a combination of delegation, crisis management, and team motivation.
- Concept: Strategic execution is about delivering results today without sacrificing the vision of tomorrow. This concept ties into Revolving Change’s Discover-Design-Deliver (DDD) process, where long-term results are achieved through strategic, adaptive execution.
How to Handle Team-Wide Execution with Limited Time and Resources
Executives often face a challenge that mid-level managers may not: executing effectively with limited time and resources. This makes delegation an essential skill, not just a tactic.
- Problem: Top-level managers frequently encounter situations where they are constrained by time, resources, or both. This can lead to overextension and execution failures if not managed properly.
- Goal: Master delegation as a tool for efficient execution, enabling the executive to maintain focus on the most critical high-stakes decisions while empowering their teams to handle day-to-day tasks.
- Example: Consider a CEO juggling multiple high-priority issues, from a pending acquisition to a market crisis. Without strong delegation skills, they risk becoming overwhelmed, slowing down execution across the board.
- Benefit: Effective delegation allows top-level managers to focus on what matters most, ensuring timely and strategic decision-making while trusting their team to carry out operational tasks efficiently.
- Process: Build a team of strong leaders who can execute at every level. Surround yourself with managers who can anticipate issues, manage crises, and report back with accurate, actionable insights. Develop systems that facilitate clear communication and accountability.
- Concept: Revolving Change’s DDD process emphasizes that strong execution depends not just on individual actions but on how well a leader builds support systems around them to manage limited resources.
Building an Execution-Oriented Organization
One of the most critical tasks for top-level managers is to cultivate a culture of execution excellence. This involves embedding execution skills throughout the organization so that every team, at every level, understands and participates towards the value of effective execution.
- Problem: Many companies fail to build an execution-focused culture, leading to inconsistent results across departments. This can cause bottlenecks in operations and undermine leadership at all levels.
- Goal: Create a company where execution is embedded in the DNA—from the C-suite down to the frontline employees. When execution becomes a core value, the entire organization performs at a higher level.
- Example: A top-level leader at a successful company doesn’t just focus on their own execution. They create an environment where teams are empowered to execute independently, with clear goals, accountability, and feedback loops in place.
- Benefit: A company that embraces an execution-focused culture becomes resilient, able to handle crises and seize opportunities with agility.
- Process: Start by aligning company values with execution excellence. Train managers to lead by example, ensuring they have the tools to foster a culture of execution across departments. Implement management systems that deliver timely reports, enabling quick corrective action when needed.
- Concept: Revolving Change’s DDD process reinforces that successful execution isn’t just about crisis management but about creating systems that ensure continuous improvement and resilience over time.
Conclusion
Top-level managers must lead by example, executing effectively while maintaining a clear, long-term vision. Jorge Loebl reminds us that execution at the top isn’t just about solving today’s problems—it’s about leading your team through challenges and setting up systems that ensure the organization thrives, not just survives.By mastering execution, top-level managers can navigate high-stakes leadership with precision, ensuring that both short-term results and long-term success are achieved. Ready to enhance your execution skills? Explore Revolving Change’s Execution Skills Training Program for tailored coaching that addresses the unique challenges of top-level leadership.